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Andrew Wright

COPYWRITER | CONTENT WRITER

Visa

Type: DIGITAL + SOCIAL

At one point in time, chip cards were a foreign concept to US card users. The security benefits were obvious, but getting consumers on board was a challenge. This digital campaign aimed to get to tackle the issue head on and explain clearly and concisely the what, the why and the how to consumers.

microcontent_linkedin_chiptechnology-copy-2

 

microcontent_linkedin_chiptechnology

 

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