WHAT’S YOUR SAVINGS STYLE?
I worked with the Citizens digital team to develop this fun and interactive quiz that prompted audiences to take a moment out of their day to think about their spending habits. Once finished, users get assigned one of four sharable savings personas based on their results. Are you a Spendy McSpenderson?
We developed four savings personas to capture the quiz results in a clever, thought-provoking (and shareable) mode.