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keep it simple. keep it smart. tell good stories.
I’m a senior writer and creative leader who helps brands find the right words and ideas to connect with their audiences.
I’ve helped organizations of all sizes turn complicated concepts into clear, compelling stories—the kind that make people feel and act. I write everything from snappy headlines to long-form thought leadership and feature-length video scripts. The through-line is always the same: emotional, strategic, and useful.
I’m easy to work with and a great asset to have on your team.
TOOLS IN THE BOX
- Copywriting
- Concept Development
- TV/Video Scripts
- Digital/Social/Integrated
- Editorial
- Audio/Podcast
- Content Production
- Brand Storytelling
- Voice + Tone
- Campaign Messaging
- Content + Creative Strategy
- Identity + Messaging
- UX + Content Design
- Creative Direction
- Team Leadership
- Project Management
INDUSTRIES + CLIENTS
Finance
RBC Capital Markets
City National Bank
Citizens Bank
HSBC
CIBC
TD Bank
American Express
Prudential
Canada Pension Plan
Tech + Services
Autodesk
Salesforce
Oracle
Dun & Bradstreet
Hewlett Packard
Cigna
Reyes Beverage Group
AppNexus
Zettabox
Travel
Airbnb
Ocean Casino
Atlantis
Las Palmas
Travel Alberta
Choice Hotels
Wyndham Hotels
Retail + Consumer
Ayr Cannabis
RiteAid
Yelp
Instacart
Stanley Black+Decker
Spotify
Real Estate
Zillow
JLL Real Estate
Heathwood
Delos
Higher Ed
Emory University
Humber College
University of
New Brunswick
Salesforce.org
Nonprofit
RBC Foundation
Unicef Innocenti
American Lung Association
WK Kellog Foundation
US National Parks
Ontario Chiefs of Polices
Engineers Ontario
Surfrider Foundation
The Peer Project
Energy
Toronto Hydro
Northland Power
Hydro One
Save on Energy
Alectra Utilities
GE Energy
Excelon
Auto + Industrial
Kia
Mazda
Bosch
GE
AGENCIES
GlueIQ
Craft World Wide
Juniper Park
Sid Lee
VML
Wunderman
Visually
Tag WW
Central Station
Lift
Dentsu
Translated
Havas
Context Creative
Perennial
Ryan
JWT
Clean Sheet