Content that explains highly technical or complex solutions in simple, compelling language.
Server-to-Server Education Infographic | AppNexus
Content that takes a dry topic and makes it more fun, approachable, emotional.
Steampunk Age of the Customer Infographic Series | Dun & Bradstreet
What is the riskiest or most ‘off the wall’ content you’ve created for a client.
Hybrid Cloud “Odyssey” Series | DYN
[Full Sample Link]
Who do you think does content marketing really well in B2B tech? (hint: don’t say Hubspot), what makes it great?
General Electric – GE Reports
They’ve got a lot to work with and have a broad audience, but GE has done a great job creating a dynamic publishing platform that provides interesting and engaging content. www.ge.com/reports
ADOBE – Blogs
Adobe’s general blog, and then 99u and CMO.com, are fantastic resources across a range of audiences and truly establish them as a leader within their niche.
If not included in the above examples, would love to see an integrated content campaign (vid + blog + other)
Revving the Revenue Engine Series |Dun & Bradstreet
Infographic [*Finalist 2017 Content Marketing Awards*]