THE BIG PICTURE CHALLENGE
I helped Citizens Bank leverage their Made Ready platform to inspire post-pandemic customers. It wasn’t just about being a financial partner. It was about letting people know they weren’t alone and encouraging them to get excited about the future in a way that felt empowering and relatable.
This homepage quiz connected visitors to personalized content that prompted them to start thinking about their hopes and ambitions.
To help visitors get ready for their own journeys, we interviewed outstanding Citizens customers and crafted intimate stories about how they were out there living and pursuing their dreams.
MORE SELECT WORK
Financial advice social vIDS
#NICESAve savings style quiz
Into to the mundane topic of savings, we injected some personality and shareable, interactive fun.
Based on their #NiceSave! quiz results, users were assigned a unique, shareable savings personality and received personalized advice to help them up their savings game.
Andrew Wright | Copywriting | Creative Direction 